Why Men and Women Never Decide the Same Way—And Why Business Still Gets It Wrong

Let’s get straight to the point: most of what you’ve heard about how men and women make decisions is wrong. You’ve probably heard the old joke, “Men are from Mars, women are from Venus.” Or maybe, “Give a man a problem and he’ll try to fix it; give a woman a problem and she’ll want to talk about it.” These sayings get laughs at dinner parties, but in business, they lead to serious misunderstandings—and missed opportunities.

Here’s the controversial truth: the male and female brains are wired differently, and those differences shape the way decisions are made, processed, and acted upon. But it’s not the way most people think.

Science—not stereotypes—shows that, on average, male brains have more connections within each hemisphere, while female brains have more connections between hemispheres. Translation? Men tend to process information like a laser—one thing at a time, step by step. Women, meanwhile, are more like Wi-Fi—integrating signals from everywhere, balancing logic, emotion, and context all at once.

So, when it comes to decision-making, men often want to “get to the point”—as the saying goes, “Don’t tell me about the labor, just show me the baby.” Women, on the other hand, are more likely to ask, “How does this affect the whole family?” or “What’s the bigger picture?” It’s not about being “too emotional”—it’s about being holistic. Ignore that, and you’ll miss what really drives action.

Here’s another popular myth: “Women change their minds more often than men.” The reality? Both sexes change their minds—just for different reasons. Men may switch gears when new facts appear, while women may do so when the context or emotional climate shifts. It’s not indecisiveness, it’s adaptation.

And then there’s the classic: “Men are risk-takers, women play it safe.” The truth is less catchy, but far more useful. Both brains assess risk, but the triggers differ. Men may get a thrill from the potential gain—think, “Go big or go home.” Women may weigh the potential loss—“Better safe than sorry”—not out of fear, but because their brains are wired to consider the ripple effects. If you want to persuade, you need to know which button to press.

This is why a pitch that works for a male CEO might flop with a female founder—or vice versa. If you’re only appealing to logic, you might miss the deeper motivators. If you rely only on empathy, you might overlook what actually drives action.

But here’s the myth-busting part: both approaches are equally powerful. The real mistake is thinking one is “better” than the other. The “Make Me Great” system is all about ethical persuasion—not forcing your style on someone else, but understanding how their brain is wired to decide, and meeting them there.

So, next time you’re in a meeting and someone says, “Let’s just stick to the facts,” or, “We need to trust our gut,” remember: both are valid, and both are rooted in how our brains are built. The best leaders, coaches, and business owners are the ones who learn to read the brain in front of them, adapt their approach, and make their clients feel truly understood.

That’s the heart of “Make Me Great.” It’s not about changing who you are—it’s about elevating your clients by meeting them where they are, neurologically and emotionally. When you do that, you don’t just close more deals or run better meetings—you build trust, loyalty, and real transformation.

So, next time you hear “Men are from Mars, women are from Venus,” smile—and then get to work understanding the real science of decision-making. That’s how you become unforgettable.

Watch the webinar for more : https://make-me-great.com/webinar-unforgettable