You know what? I’m tired of the same old business advice. Aren’t you? Every time I scroll through my feed, it’s the same recycled hacks: “Use this AI tool to get rich!” “Here’s the secret funnel nobody told you about!” “Just post more and you’ll go viral!” Let’s be real—if that stuff actually worked, we’d all be billionaires by now, right? But here’s the wild truth: most of it is just noise. In 2025, the world is changing at warp speed. AI is everywhere, everyone’s pitching the next big thing, and leaders are more burned out than ever. But while everyone’s chasing the latest shiny object, the real winners are playing a totally different game.

Let me tell you a secret—one that almost nobody is talking about. The biggest breakthroughs don’t come from the tech. They come from understanding how people actually make decisions. Not what they SAY they want, but what their brain is really looking for. See, 95% of what drives us happens below the surface. It’s not logic, it’s not features, it’s not even your so-called “unique selling proposition.” It’s the feeling your client gets when they interact with you. Are you making them feel great? Or are you just selling at them? Big difference. And here’s the kicker: the leaders who get this are absolutely crushing it right now.

Let’s play a game. Think about your last client call. Be honest—did you spend more time talking about your amazing solution, or did you actually focus on what would make your client feel like a superstar? If you’re like most people, you talked about yourself. It’s normal. We all do it. But that’s exactly why most pitches fall flat and why most teams struggle to build real loyalty. Because nobody wants to be “sold.” Everyone wants to be seen, heard, and—most of all—elevated.

I’ll give you a quick story. I worked with a team that thought their problem was marketing. They wanted better ads, more clicks, more leads. But when we dug deeper, what we found was simple: their clients didn’t feel special. They felt like numbers. The moment we flipped the script and made every interaction about making the client great—BOOM. Their LinkedIn exploded, their referrals went through the roof, and their sales team was suddenly closing deals that had felt impossible. Not because we changed the product, but because we changed the focus.

Now, here’s where it gets fun. I want you to try something on your next call or meeting. Before you say a word about your offer, ask yourself: “How can I make this person feel like a rockstar?” Not with flattery, not with fake compliments, but by actually listening, understanding their frustrations, and showing them how your expertise can make their life easier, better, more successful. Watch what happens. You’ll see people light up. You’ll start getting “yes” way more often. And you’ll feel a whole lot better about the work you’re doing.

This is the heart of the “Make Me Great” system. It’s not about being the smartest person in the room. It’s about being the person who makes everyone else feel smarter, more confident, more powerful. When you do that, you become magnetic. People want to work with you. They want to refer you. They want to join your tribe. And that’s how you build a business that lasts—by building people up, not just building your product.

Let’s get a little tactical here. I want to give you something you can use right away. Next time you’re talking to a client or a team member, try this: Ask them what their biggest frustration is right now—what’s keeping them up at night? And then, instead of jumping in with a solution, just listen. Let them talk. Ask follow-up questions. Get curious about what’s underneath the surface. When you do this, you’re not just gathering data—you’re showing them that you care, that you’re invested in their greatness, not just your own agenda. That’s powerful. That’s rare. And that’s why people remember you.

Here’s another value bomb: Start every client interaction by focusing on outcomes, not processes. Instead of “Here’s what we do,” ask, “What would make you feel like you’re winning?” When you help someone define their version of greatness, you become the guide, not the salesperson. You’re not pushing them—you’re pulling them toward their own goals. That’s when trust happens. That’s when the real magic starts.

And let’s not forget your own mindset. If you want to make others great, you need to keep leveling up yourself. I spend at least 20 minutes a day learning something new—whether it’s brain science, persuasion, or just a new perspective from a great book. When you show up as a lifelong learner, you inspire others to do the same. Your energy, your curiosity, your drive to improve—it’s contagious.

Look, I know this sounds simple. But simple is powerful. And in a world where everyone is screaming for attention, the quiet power of making someone else great is the ultimate pattern interrupt. It’s the move that nobody sees coming. And it works.

So, if you’re tired of spinning your wheels, tired of the hype, and ready to actually make a difference—let’s do this together. Drop “MAKE ME GREAT” in the comments if you want the exact brain-based persuasion hack I use with top CEOs. I’ll send it to you personally. No spam, no sales pitch, just pure value.

If you want to go even further, here’s a bonus: Pick one person this week—client, colleague, even a friend—and go out of your way to make them feel like the hero of their own story. Celebrate their wins. Help them solve a problem. Shine a spotlight on their strengths. Then watch how your relationship changes. Because when you make others great, you become unforgettable.

So stop chasing the noise. Start making people great. And watch what happens next. See you on the other side.