Let’s get real for a second. There’s this hilarious (and a bit awkward) truth about men that almost nobody talks about… and it has nothing to do with business. Or does it?

Here’s the deal: most men can’t talk during fu...n. Yep, you heard me—can’t get a sentence out in the heat of the moment. Ever noticed that?
It’s not just nerves or shyness. It’s pure brain science.

Here’s what’s wild: fu...n and language are both managed in the left cortex—the rational part of your brain. So when things get heated and you try to talk, your brain hits a “traffic jam.” The rational part can only handle so much at once. That’s why words just disappear.

Now, let’s bring in Daniel Kahneman for a second. He showed us something most people—even most business owners—get totally backwards:

We don’t make rational decisions and then act. Nope. We make primal, emotional decisions first—and then we rationalize them after.

Think about it: whether you’re in the boardroom, buying a car, or, yes, in the middle of fu...n, your primal brain is in the driver’s seat. Your rational brain just comes in later to explain why it was a “good idea.”

So, when you’re pitching your business, leading your team, or trying to win a client, remember: you’re not talking to a logic machine. You’re talking to a human—one with hidden, subconscious frustrations, primal desires, and a brain that wants to feel understood before it wants to hear features.

Here’s the trick if you want to become truly unforgettable:

Stop leading with what you do. Start by getting under your client’s skin—in a good way. Uncover those subconscious frustrations. Name the things they’re feeling but never say out loud.

When you do that, you instantly trigger the right decision-making centers in their brain. You become the one who “gets” them. You become the only choice.

And when you elevate your client first—when you make them great—you trigger a reaction that logic alone can’t touch. They remember you. They trust you. They choose you. And your own success grows right alongside theirs.

So here’s your actionable advice:

Next time you’re in a pitch or a meeting, don’t just rattle off your offer. Paint your client’s world. Speak to their frustrations. Show them you see them and you’re here to help them win.
That’s how you bypass the rational “traffic jam” and go straight to the decision-maker inside their brain.

I’ve spent years studying how the brain makes decisions. I’ve helped business owners just like you—CEOs, founders, leaders—go from “just getting by” to being the one everyone remembers. The one clients come back to. The one who stands out in a sea of boring, forgettable competition.

Why? Because I don’t just teach theory. I show you the science, the practical steps, and the real-world results.

And hey, if you’re tired of business videos that feel like a PowerPoint with a pulse, and you want to see what real brain science can do for your business—and maybe even have a little fun along the way—let’s talk.

Book your free strategy call right here: https://home.happy-brains.com/book-strat-call

I promise, you’ll walk away with at least one insight you can use immediately.

Let’s make you—and your business—unforgettable.

Because if brain science can help you last longer in the bedroom, imagine what it can do for your bottom line.

And hey, if you ever find yourself speechless in the heat of the moment—business or fu...n—just remember: you’re probably doing it right.

See you on the call!